Google AdSense

Maximizing revenue by exposing your channels to the right advertisers

As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:

First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.

On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or rich media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in all ad units, as many of these advertisers only target with image ads into feeds.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at all placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.

Thursday, October 02, 2008 at 1:47:00 PM

AdSense for content, now in Thai

Late last year we welcomed Thai to our AdSense for search family, and we're now excited to let you know about the launch of AdSense for content in Thai. If you're a publisher with a Thai website, you'll now be able to earn money for valid clicks and impressions for Google ads on your site. Get started by logging in to your account and visiting the AdSense Setup tab to generate ad code. Or, if you don't have an AdSense account yet, review our program policies and then feel free to submit an application.

To celebrate this launch, why not look up a few Thai recipes and prepare traditional dishes like Som Tum, a spicy green papaya salad, or Tom Yam, a hot and sour soup? We hope they'll leave you content and ready to create new content of your own.


Tuesday, September 30, 2008 at 2:26:00 PM

Lucy's final tips for Friday newbies

As the summer draws to a close, it is with a heavy heart that I bring you our last Newbie Friday post. I hope you've enjoyed our words of wisdom over the past few months and have found the information useful. Our team will continue to update this blog with the most up-to-date AdSense news and information, so please don't let this be goodbye. If you missed part of the series or want to re-read specific posts, just visit our Newbie label at any time and look for our summer-themed logo. So, from one oldie to many newbies, I'll close out this season with a few final tips for our new publishers.

Go wide and get rich (media)
If you've just recently started with AdSense, there are two format-related tips I would instantly recommend. The first is to enable both text and image ads, which will increase competition among ads to appear in your ad units and may result in higher CPMs. Second, use some of our wider units, such as the 160x600 wide skyscraper, the 300x250 medium rectangle, or the 728x90 leaderboard. There are more rich media (image, flash, video and gadget) ads available in wider ad formats, and wider ad units are the preferred formats for advertisers looking to target your site. Again, increased competition or your ad space will help you maximise your earnings potential.

Use channels
Channels are powerful reporting tools, sometimes overlooked by new publishers. They allow you to view the AdSense performance of a site, a specific page, or even a specific ad unit, which can help you see where your ads are performing best. You can name these channels, give them descriptions, and then define them as ad placements so that they are visible to AdWords advertisers.

The secret
As top AdSense earners will tell you, when it comes to earning with AdSense, the most important thing is a policy-compliant site with good-quality, original content. Such sites attract users, relevant ads and, ultimately, revenue.

Finally, we constantly maintain online resources like our AdSense Help Forum, Newbie Central, and our Known Issues page to share useful information with you. We hope you'll use them to make the most of AdSense.

Friday, September 26, 2008 at 11:12:00 AM

ZUMA Flash Game